WSA New Starter – Claire

How have your first few weeks at WSA been?

I’ve really enjoyed being part of the WSA team over my first few weeks. Everyone has been so positive, friendly and supportive. I feel as though I’ve been here for ages and I am starting to find my feet.

What’s your area of expertise and what makes you successful in this market?

I’ve worked in Public Relations for many years across a wide variety of sectors – from household brands to small enterprises. I feel I have the ability to listen to what the client wants and be able to turn their messages into engaging stories, helping them to reach their core audiences.
I’m a people person and love connecting with journalists to find out what they need from a story too, so that I can get the best possible results be it a launch, press release blog or case study.
I love to write too and can turn my hand to various subjects and opinion pieces – creating engaging content in a variety of formats to help spread those all-important client messages

What attracted you to join WSA?

I’d been looking to join an agency again after a spell as freelancer. I missed having a team to bounce ideas off and learn new skills. I loved the fact that the agency has a 360 offering as there are elements to digital media which I’ve never really experienced, so I’m looking forward to broadening my knowledge here and learning from my talented new colleagues.
Hybrid working is also a big plus. WSA really understands that individuals can still contribute to the work flow and company culture without having to be in the office 5 days a week.

What projects have you been involved in since you started?

So far I’ve been getting to grips with various client needs across a mix of sectors – executing campaign elements and liaising with clients on up-coming projects. It’s been brilliant to be so hands on so quickly under the expert guidance of my colleagues who know these businesses inside out.

What goals would you like to achieve in the next 12 months?

I’d like to develop my knowledge of our agency practices and get under the skin of the businesses I am working with. I would like to further develop my PR skills as the industry is ever changing and maximise support for businesses in what is a tricky time for a lot of companies. In the coming year, I’d like to feel I’m an integral part of the team and continue to work together developing strategies and content to deliver the best possible work to our clients.

What makes you laugh out loud?

Michael McIntyre! Maybe it’s the voice, his funny walk or just the way he seems to make jokes out of the most basic observations – like spice racks and silly things your kids do. He’s hilarious.

Finally, tell us an interesting yet little-known fact about you!

I was a bit stumped on this so I asked my kids… One said, “you love singing Mummy.” (Not true, unless you count my efforts on car journeys). The other two reminded me I’ve run three marathons (mid-life crisis Forrest Gump moment). Although no plans to train for another…yet!

Joe Cuffaro
Joe Cuffaro

Joe Cuffaro joined WSA Communications in 2014 as an Account Executive and has progressed to Head of PR & Marketing. Joe has a degree in Broadcast Journalism and a PR & Communications Digital Diploma from the PRCA. He has helped clients achieve regional, sector and national coverage in a wide variety of media; including news stories on all major BBC channels (TV, Radio and Online) and providing scripts for adverts broadcast on the likes of talkSPORT. Joe has written multiple successful award-entries and continues to assist clients with content for news, advertisements, recruitment, marketing collateral and more. Despite the warnings, his dream holiday destination remains either Jurassic Park or Itchy & Scratchy Land.

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