Why doing the job is more optimal for growth

National Apprenticeship Week is aimed at celebrating apprenticeships and highlighting their importance for both individuals and businesses. This year’s theme for National Apprenticeship Week is Skills for Life – reflecting on how apprenticeships can help individuals to develop the skills and knowledge required for a rewarding career, and employers to develop a workforce with future ready skills. At WSA, we believe apprenticeships serve as a striking opportunity for upcoming talent to make entry into their desired field and earn a degree, whilst receiving first-hand experience on the job. Below, Joshua Brooks, one of the current apprentices at the agency, shares his thoughts on the benefits of the apprenticeship route.

My apprenticeship has helped me build knowledge and skills that I can carry forward once I have finished learning, which is fitting for this year’s theme ‘Skills for Life’.

I have now been an apprentice for 16 months and I have learnt so much along the way. Becoming an apprentice at WSA The Communications Agency has given me experience in the digital marketing industry and helped me work towards becoming a certified Digital Marketeer with an accreditation from Chartered Institute of Digital Marketing.

The direct exposure of hands-on client handling whilst working among more experienced individuals has helped me develop a deeper understanding of the industry and allowed me to build a strong foundation of skills. The mentorship aspect of apprenticeships, from both the employer and tutor, have also been really useful and not only accelerated my learning, but also helped me with networking and relationship-building. It cannot be understanded how important it is to have regular contact with people who have great experience in the field I also want to pursue a long term career in.

Is an apprenticeship for everyone?

Not necessarily, but it has been for me. Some people find they learn better in a classroom environment and considering the theory behind activities. Embarking on an apprenticeship journey has presented me with a different opportunity, the chance for a practical, hands-on approach towards skill development involving real world scenarios.  In my personal opinion, learning from doing the job is more optimal for growth when opposed to learning in a classroom. Not going to university has meant that I am now learning from doing the job and have avoided some large student costs as well!

Apprenticeships offer a direct involvement in a chosen field, and for me, that was digital marketing, something I have always wanted to do. Every person is different, but if you like to learn in a practical setting, then I can’t recommend an apprenticeship enough.

My apprenticeship has helped me show my strong work ethic, develop problem-solving abilities, and gain a deep understanding of the profession. I feel I have been able to acquire valuable skills already that I will continue to use throughout my career.  I believe I have chosen a quicker, more effective way of learning and have made good start towards a long-term career in my desired field of work.

Joshua Brooks
Joshua Brooks
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