International women’s day 2020
For International Women’s Day this year, four female members of the WSA team have written letters to their younger…
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Blogging to win influence
What is a blog? A blog is a piece of written content that serves a direct purpose to its…
Getting down to ‘new’ business with Charlotte Pearson
How have your first few weeks at WSA been? Busy! When I started at WSA I thought it would…
4 ways to increase your brand awareness
What is brand awareness? Brand awareness is the extent to which consumers are familiar with the qualities or image…
WSA’s top 5 Valentine’s Day marketing campaigns
KFC’s scratch ‘n’ sniff cards The fried chicken connoisseur has joined forces with Moonpig to create eight bizarrely scented…
#askanemployer – an interview with our CEO Jane Hayward about the value of Apprenticeships
People and businesses from all over the UK are currently celebrating National Apprenticeship Week. Running from 3rd February-7th February,…