Halloween Villains in need of Good PR – Part Three

Proof that two wrongs don’t make a right

To celebrate Halloween, we are posting a spooky example each day of creatures that could achieve success by adopting a better communications strategy.

Day Three – Aliens

Nobody likes being canvassed and a common mistake by many Aliens has been turning up unannounced – immediately putting Earth’s inhabitants on the defensive. If only they identified a need and phoned ahead, Martians could position themselves as solutions architects and achieve warmer responses to leads without resorting to hostile sales tactics.

Aliens have the potential to be a PR goldmine considering they are often technologically advanced and well-travelled. Theoretically, there should be a never-ending stream of new product advancements and galaxy spanning case studies to share with a receptive, possibly enslaved/colonized, audience.  Regular thought-provoking opinion pieces on how to evolve the human race would undoubtedly position them as key social influencers and enhance overall reputation and perception.

Click here to go back and check out Days One and Two, and don’t forget to visit tomorrow for the next entry!

Are you afraid your business is being misinterpreted as a horror story when you are actually a fairy-tale organisation? If so, who you gonna call?  WSA: 01908 371177

Joe Cuffaro
Joe Cuffaro

Joe Cuffaro joined WSA Communications in 2014 as an Account Executive and has progressed to Head of PR & Marketing. Joe has a degree in Broadcast Journalism and a PR & Communications Digital Diploma from the PRCA. He has helped clients achieve regional, sector and national coverage in a wide variety of media; including news stories on all major BBC channels (TV, Radio and Online) and providing scripts for adverts broadcast on the likes of talkSPORT. Joe has written multiple successful award-entries and continues to assist clients with content for news, advertisements, recruitment, marketing collateral and more. Despite the warnings, his dream holiday destination remains either Jurassic Park or Itchy & Scratchy Land.

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