Halloween Villains in need of Good PR – Part Four

If you don’t succeed, try and try (and try) again

To celebrate Halloween, we are posting a spooky example each day of creatures that could achieve success by adopting a better communications strategy.

Day Four – The Witch

Witches often go unappreciated for the culinary excellence that sees them regularly cooking up a storm of magical dishes. Even the stars of Master Chef or The Great British Bake-Off would struggle creating much with ingredients like dragon scales or ‘eye of newt’, but coven dwellers are resourceful and environmentally friendly enough to recycle unwanted items like these into useful concoctions; all while using re-usable and energy saving utensils such as cauldrons.

Customer relationships are key in business and nothing breaks the ice like an infectious laugh (or cackle). Highly skilled in persuasion, companies can expect success if adopting the new business mantra of ‘Witches Win Pitches’. Wiccan’s understand the fundamental importance of organisation and keeping work spaces clean and tidy, carrying a broom with them everywhere they go. Communicating a softer side is often necessary to improve public perception, so sharing an occultist’s love for animals, specifically vicious ones like possessed crows and wild black cats, would be an advisable move.

Click here to go back and check out Days One, Two and Three – and don’t forget to visit tomorrow for the next entry!

Are you afraid your business is being misinterpreted as a horror story when you are actually a fairy-tale organisation? If so, who you gonna call? WSA: 01908 371177

Joe Cuffaro
Joe Cuffaro

Joe Cuffaro joined WSA Communications in 2014 as an Account Executive and has progressed to Head of PR & Marketing. Joe has a degree in Broadcast Journalism and a PR & Communications Digital Diploma from the PRCA. He has helped clients achieve regional, sector and national coverage in a wide variety of media; including news stories on all major BBC channels (TV, Radio and Online) and providing scripts for adverts broadcast on the likes of talkSPORT. Joe has written multiple successful award-entries and continues to assist clients with content for news, advertisements, recruitment, marketing collateral and more. Despite the warnings, his dream holiday destination remains either Jurassic Park or Itchy & Scratchy Land.

Articles: 32