Regardless of industry, a company’s online presence will have a significant influence on its performance. Research shows websites influence 97% of clients’ purchasing decisions, 3% of businesses still do not realise that the bulk of their clients will check their website before making a purchase, especially after being at home throughout the pandemic.
Some entrepreneurs consider themselves fortunate to have been born in the information era, where consumers can quickly connect with goods and services all over the world. However, many companies are still wary of the Internet. Despite these concerns, in the modern global economy, lack of engagement on the internet ultimately costs more money. Yet organisations are afraid to get online in certain situations because they believe they are not tech-savvy enough or do not know how to run a website.
The good news is that you can find a solution that works for you. If you are still not convinced, consider the following reasons why having a website is critical for your business:
Credibility
One of the most important reasons for having a website for your company is to improve its credibility. There are probably numerous companies that provide a service that is comparable to yours. Having a website that looks professional and effectively delivers quality information to your customers is one method to stand out.
According to one survey, 70% of consumers believe that having a website is critical for a small business, another states that 30% of people will not even consider doing business with a company that does not have a website. It has also been revealed that 68% believe that every small business, not simply a website, should have a blog. Having a website allows you to make a great first impression and reassure customers that you are a legitimate company.
Brand
One of the most critical things you can do is to present your brand to potential clients. You enhance the odds of your consumers buying from you by clearly identifying who you are, what you represent, and what you stand for.
This can help you stand out from the crowd. It may be quite difficult to achieve this without a website since consumers will have a difficult time finding quality and accurate information about your company.
Leads
One of the most intriguing reasons to having a website for your company is that it may enhance your lead generation opportunities.
People will know how to contact you if they find you online, get interested in your product or service, and want to learn more, due to the information on your website, which provides you with the potential to grow your sales. We like to say that a website is never a cost, it is an investment, as it is your shop window and investing in top web design can transform your business.
Organic Traffic
You have a possibility of appearing in Google search results once you are online and have an SEO-optimized website. This implies that if someone searches for a product or service, your website may appear in the search results. This provides you with the potential to significantly expand your consumer base. Consider this: the top-ranking page receives over 33% of all clicks, and the first five listings receive over 75% of all clicks.
There are many ways to optimise your website, for example, by analysing your current website data, look at your user behaviour and Google Search Console traffic. From this point it’s then focusing on your keyword research and producing long and value-rich content, to them optimising both on and off-page SEO and working on getting you quality backlinks.
Saving Time and Improving Customer Service
Many companies receive calls from potential or current clients inquiring about their location and hours of operation. Whenever you miss a call, the consumer is dissatisfied. Calls can also divert your employees’ attention away from the most critical aspects of your business. These calls may be reduced with the use of a website, which can also boost internal efficiency. At the same time, it assists clients in locating valuable information without having to contact, resulting in a better overall user experience.
Updates And Announcements
It is simple to post updates and announcements to your consumers because your website is available 24 hours a day, seven days a week. It is a method to keep them informed about what you are up to. When something is extremely relevant to them, you have a better chance of upselling them. Furthermore, you editorially control every piece of news carried on your own site. This ensures you can cover any topics that are relevant and helpful towards your business goals, without worrying about if an editor will accept it or charge you for the privilege.
Digital Marketing
You will undoubtedly want to drive visitors to a website or landing page if you want to use digital marketing to boost leads and expand your business. To accomplish this, leverage historical traffic to your website to target the most qualified consumers and obtain the most return on your ad investment. This is something that cannot be done later, so even if you do not intend on running advertisements right now, it is important to have your website up and operating as soon as possible. A functioning website with strong landing pages leads to better performing ads thanks to the landing page being relevant, appropriate, and easy to read.
The price of being left behind is a lot more than having a website
It is important to have a professionally designed, brand-differentiating website if you want to increase sales, enhance your bottom line, and expand your company. It allows you to put your brand’s narrative in front of the correct target audience.
Websites have become indispensable in today’s corporate world. If you have not already done so, we strongly advise you to create your online presence. You may enhance it over time, but the most important thing is to get started.
WSA has assisted several businesses of all sizes in developing their online presence, our case studies showcase some of our best work. We have a range of web development specialists to take you through the entire process. If you would like to get in contact with us to help you develop and improve your website, click here.
