LinkedIn’s updated features and what is to come

LinkedIn is seeing members share and connect like never before with almost a 50% increase in conversations and nearly five billion connections made over the past year.

The platform has become especially following the COVID-19 pandemic as users were looking to make themselves stand out, especially for recruiters I.e. Job candidates utilising the #OpenToWork feature to help make themselves known to prospective employers. LinkedIn have capitalised on this by releasing a new range of platform features throughout 2021. In our blog post, we discuss some of these new features and how brands, organisations and users can maximise new functionality to meet their goals.

During 2021, LinkedIn introduced the new Video Cover Story feature to help create a more inclusive profile. It’s a tool that lets you personalise your introduction by sharing your personality, career goals and showcasing your communication skills so that you can engage with your audience and reach recruiters. The tool is also a great and effective way for brands to share their products and services. The types of videos clients can add to their cover story include:

  • Sharing content to highlight their culture I.e. office environment and employee recognition,
  • Displaying your services
  • Sharing the reasons why you are a good employer
  • Voting for awards
  • Sharing that you are attending an event

Last year, LinkedIn launched Stories to share bite-sized glimpses of video content in a professional context. It’s an easy way to share insights, ask the audience and react to news and industry updates on the platform. They have recently announced that they are suspending LinkedIn Stories as they are requesting feedback from users on how to “create an even better experience” with short-form videos to the platform which will be revealed at the end of this month.

Adopting a good LinkedIn strategy is important to build brand awareness & traffic, generate leads, improve your online search ranking, grow your audience and develops loyalty from your customers. Do you need support with your social media requirements? We can help. Let’s talk. For more information, please contact us.

Austin Walters
Austin Walters

Austin Walters is Operations Director at WSA The Communications Agency. He steers the agency’s digital offering and works with all departments and marketing disciplines. Austin writes about business modernisation, management, sales and digital marketing. A young son, a busy job and social life mean that leisure time can be hard to come by, but he spends it keeping active and can often be found running, hiking, surfing or bending into shapes.

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