Halloween Villains in need of Good PR – Part Two

A ghastly sequel does not need to ruin a franchise

To celebrate Halloween, we are posting a spooky example each day of creatures that could achieve success by adopting a better communications strategy.

Day Two – Freddie Krueger from A Nightmare on Elm Street

Whilst he might be seen as a nightmare neighbour by the other residents of Elm Street, Freddie Krueger dreams big and has a seemingly limitless imagination. Having razors for fingers looks like a sinister trait, but this gives Freddie a transferable skillset that can be used in a variety of profile-raising awareness activities such as catering, hairdressing or gardening events.

A brand ambassador for the fedora hat, Freddie campaigns against laziness with conviction and his presence alone sees efficiency increase dramatically in young adults – who seem encouraged to take less naps, run more and work in teams. Collaborating in conjunction with other leading names in your field can prove a fantastic marketing opportunity, especially around key events in the calendar, such as Freddie partnering with Jason Vorhees on occasion for festivities on Friday the 13th.

Are you afraid your business is being misinterpreted as a horror story when you are actually a fairy-tale organisation? If so, who you gonna call? WSA: 01908 371177

Joe Cuffaro
Joe Cuffaro

Joe Cuffaro joined WSA Communications in 2014 as an Account Executive and has progressed to Head of PR & Marketing. Joe has a degree in Broadcast Journalism and a PR & Communications Digital Diploma from the PRCA. He has helped clients achieve regional, sector and national coverage in a wide variety of media; including news stories on all major BBC channels (TV, Radio and Online) and providing scripts for adverts broadcast on the likes of talkSPORT. Joe has written multiple successful award-entries and continues to assist clients with content for news, advertisements, recruitment, marketing collateral and more. Despite the warnings, his dream holiday destination remains either Jurassic Park or Itchy & Scratchy Land.

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