As part of our Core Values series, we are exploring our brand and how our values make WSA different from traditional communications agencies.
Our core value this week is…
![](https://wsacommunications.co.uk/wp-content/uploads/2020/05/affinity-1.png)
Affinity
At WSA we share an affinity with all of our clients by making a connection with them, sharing their common goals and understanding their businesses on a personal level. Through effective communication and building rapport, we have created an agency that clients want to return to. Aligning ourselves with our clients also ensures that we create long-term partnerships.