What is a Social Media Agency? The Role of Agencies in Managing Brands on Social Media.

What is a social media agency? A social media agency is a company that provides marketing services specifically related to social media.

They can help businesses with tasks such as creating and managing social media profiles, developing marketing plans, executing campaigns, and measuring results. Social media agencies are becoming increasingly popular, as more and more brands recognize the importance of using social media for marketing purposes.

In this blog post, we will discuss the role social media agencies play in promoting brands on social media.

Social media has become an integral part of marketing for many businesses. It provides a way to reach out to potential and current customers, build relationships, and increase brand awareness. However, managing a social media presence can be time-consuming and requires a lot of strategic planning. This is where social media agencies often come in.

When we talk about social media we cover a wide range of channels including Facebook, Twitter, LinkedIn, Snapchat, TikTok, YouTube and Pinterest to name a few.

Social media agencies often have teams of experienced design and marketing professionals who can provide guidance and advice on how to effectively use social media for marketing purposes.

There are many benefits to working with a social media agency. Perhaps the most obvious benefit is that social media agencies can save businesses a lot of time.

Another benefit is that social media agencies often have access to tools and resources that businesses may not have. This can include things like social media analytics, scheduling tools, social listening and competitor analysis. These technologies can help businesses track their progress and measure the success of their social media campaigns to a far greater level of detail.

For brands looking to think strategically about how to make the best use of social media in their market, this added insight brings great added value.

From a creative perspective, agencies can have a lot to offer when it comes to making standout brand campaigns on social. This might be resources and expertise in areas such as creative concepts, campaign ideas, photography and videography and graphic design.

Social media agencies can either offer their social media management as a standalone service, or integrated with other complementary marketing activities, such as PR management or paid digital media advertising.

The exact scope and model of social media services that an agency offers will depend on the size of the agency and its team of experts. Some will offer packages, others will create bespoke options. WSA do both.

Regardless of their size or area of focus, social media agencies can play a valuable role in helping businesses to reach their marketing goals.

Social media agencies can also work in different ways. One is to have a completely outsourced operation where your agency takes care of everything from research, planning, writing, production, imagery, multimedia, scheduling, monitoring, analytics, listening, reporting and competitor tracking… phew!

There’s a huge amount that goes into managing a social media strategy so it’s also common that larger in-house brand teams will outsource certain components of the work, whether that’s the strategic element, creative, or simply having some extra resource to help deal with the large workloads that a social media campaign can demand.

Until you’ve been responsible for running a social campaign, you’ll likely not realise just how much work is involved and the impact it can have – after all once you’re on social, it opens your business to billions!

It’s also important to add that social media shouldn’t be viewed as a “quick win”. It takes time to build a credible brand and engage regularly with your audience and customers, but by doing a great job you can be rewarded with a huge reach and following.

Austin Walters
Austin Walters

Austin Walters is Operations Director at WSA The Communications Agency. He steers the agency’s digital offering and works with all departments and marketing disciplines. Austin writes about business modernisation, management, sales and digital marketing. A young son, a busy job and social life mean that leisure time can be hard to come by, but he spends it keeping active and can often be found running, hiking, surfing or bending into shapes.

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