It could be argued that one of the biggest challenges facing schools and colleges today, is to widen communication outreach to all their stakeholders. Social media is playing an even greater role in how schools can mass communicate quickly to increasingly digital-native generations. A recent Ofcom report found that over half of children use at least one social network before the age of 12, and in the latest research from Crowdtap Inc, 46% of millennial mothers cited social media as being extremely helpful to their parenting requirements. Adopting an active and strategic approach to social media will not only promote a school’s brand, but also provide ROI for cost-effective engagement with both parents and students.
Ursuline Academy Ilford worked with WSA to increase overall social media activity and engagement on their Twitter and Facebook channels. This included strategic content curation to promote the school community values, to share messaging across the stakeholder network and provide conversational subject matters relating to core educational and religious news.