Socially sorted at Ursuline Academy Ilford

It could be argued that one of the biggest challenges facing schools and colleges today, is to widen communication outreach to all their stakeholders. Social media is playing an even greater role in how schools can mass communicate quickly to increasingly digital-native generations. A recent Ofcom report found that over half of children use at least one social network before the age of 12, and in the latest research from Crowdtap Inc, 46% of millennial mothers cited social media as being extremely helpful to their parenting requirements. Adopting an active and strategic approach to social media will not only promote a school’s brand, but also provide ROI for cost-effective engagement with both parents and students.

Ursuline Academy Ilford worked with WSA to increase overall social media activity and engagement on their Twitter and Facebook channels. This included strategic content curation to promote the school community values, to share messaging across the stakeholder network and provide conversational subject matters relating to core educational and religious news.

Grace Weight
Grace Weight

Grace Weight is the Digital Lead at WSA The Communications Agency. Leading on the execution of high value digital campaigns, Grace employs PRINCE2 Agile methodologies and holds multiple Google accreditations. With excellent technical and commercial knowledge, she has experience of working on campaign specification, scheduling and delivery on behalf of the agency’s largest clients. Grace likes writing and reading about content marketing, social media, user experience, digital advertising and developments in the tech world. In her spare time, Grace is a film fanatic, likes cat cuddles and is trying to be a dab-hand at crochet (she can now successfully triple-crochet stitch like a champ).

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