National Apprenticeship Week – How to start your career with distinction

Once considered the learning ground for ‘traditional’ careers such as building, banking or retail, apprenticeships have had a meteoric rise in popularity. In 2023, companies across all sectors have continued opening their doors to apprentices as learning on the job, coupled with a nationally recognised qualification, is an increasingly appealing choice for school leavers.

Last year over 740,000 people in the UK began an apprenticeship scheme. With practical know-how, a taster for different roles within a company and a solid foundation to build a future upon, it’s easy to see why this route has grown in popularity  and is now seen as an optimal way to get a leg up the proverbial career ladder.

Over recent years, WSA has supported a number of apprentices with their career choice by offering on the job learning with a day at college. As it is National Apprenticeship week, who better to give insight into what makes a good apprenticeship, than our very own superstars Joshua Brooks and Helena Thannhauser. Both are undertaking media apprenticeships with WSA and are gaining hands-on skills in all areas of our integrated communications agency including Advertising, Digital Marketing, Account Management and PR.

Since filming, Helena has been awarded a distinction in her Apprenticeship course (Business Administration Level 3) completed in conjunction with Milton Keynes College. A huge congratulations from all of us at WSA!

Joe Cuffaro
Joe Cuffaro

Joe Cuffaro joined WSA Communications in 2014 as an Account Executive and has progressed to Head of PR & Marketing. Joe has a degree in Broadcast Journalism and a PR & Communications Digital Diploma from the PRCA. He has helped clients achieve regional, sector and national coverage in a wide variety of media; including news stories on all major BBC channels (TV, Radio and Online) and providing scripts for adverts broadcast on the likes of talkSPORT. Joe has written multiple successful award-entries and continues to assist clients with content for news, advertisements, recruitment, marketing collateral and more. Despite the warnings, his dream holiday destination remains either Jurassic Park or Itchy & Scratchy Land.

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