Good design is nice.
Great design will set you apart.
For brands that understand the depth and value that design can offer, getting the right aesthetic, functionality and feel is a worthwhile pursuit.
It can make all the difference in building a connection with your audience and achieving success.
But design agencies, freelancers and back-bedroom doodlers are everywhere. How do you pick the right option for your business? Here are our suggestions.
Tip #1: Define Your Aesthetic.
When it comes to graphic design, there are a lot of different styles and aesthetics to choose from. Do you want something vintage? Futuristic? Bold and in-your-face? Minimalist?
That’s a good start. If you can narrow it down even further that helps.
Your brand’s aesthetic should be defined before you start your search for the perfect graphic design agency. This will make it easier to see whether they show the type of look you want to achieve when you’re browsing their portfolio.
Tip #2: Consider Their Skills and Expertise.
Not all graphic design agencies or freelancers are created equal. Some will specialize in a certain area, while others will have a more general skill set.
If you’re looking for someone to design a new logo, for example, you’ll want to make sure they have experience in logo design and branding. The same goes for things like web design, app design, or packaging design.
Do your research and make sure the agency or freelancer you’re considering has the skills and expertise needed to do the job you need them to do.
Tip #3: Seek out Testimonials.
When it comes to graphic design agencies, reviews and testimonials are important. They can give you an idea of what it’s like to work with a particular agency and crucially, how do other clients feel once the work is completed!
You might even ask shortlisted designers for a reference or two.
Tip #4: Head for the Portfolio.
Any established graphic design agency or freelancer will have a portfolio. This is the single best way to get an idea of their style and see whether they’re capable of producing the kind of work you need.
A good portfolio will show the different types of projects, styles and clients worked with. If you are not 100% set on a particular set of criteria look for some diversity in the portfolio.
Another tip, if you need more than one take on a creative brief, consider that an agency will almost always have multiple creatives who can offer different perspectives.
Tip #5: Consider Your Investment
Graphic design is a very broad industry. It’s important to consider what to invest when you are starting your search. You may want to set a budget for your project and then start looking for graphic design agencies or freelancers who fall within that price range.
If you are having difficulty with determining a budget, consider the impact of the project on your business, how important is it, how much risk does it carry and is it a short-term or a long-term investment? This can help to guide you towards a suitable budget.
Don’t forget to factor in the cost of additional services that you may need beyond design, such as print production, web development, or copywriting. These can add up, so it’s wise to obtain an estimate of these costs too before you make any final decisions.
Whether you are looking for a large graphic design agency or a freelancer, these tips should help you find a good fit for your project and the vision you have for your business.