Case Study
OCH

Corporate & Recruitment Communications

KEY FACTS

CLIENT:

ORCHARD CARE HOMES

Sector:

Specialist Care

services provided:

PR
Recruitment Marketing

The CHALLENGE

Building on an established position and excellent operational practices in the home care market, OCH wanted to build on their reputation as a dementia healthcare specialist.

They needed a strong proposition and communications strategy to build a clear perception of their greatest strengths.

The solution

With a proactive media strategy and close attention to sector led stories, the team has built strong industry relations and agency and client teams work in close partnership to highlight the operational successes at OCH and drive the strategic agenda whilst proactively spotting opportunities.

This includes a raft of award wins, outstanding inspection results and some heartwarming stories from across the organisation.

Furthermore, securing national broadcast coverage has provided the company with an opportunity to showcase their culture and ethos.

Coupled with ongoing support for talent attraction and media functions of the business, the solution contributes to both reputation and recruitment.


The Results

Live TV & RADIO including BBC breakfast, the one Show and HEart

Regional news coverage

Huge Sector Coverage – Care Home Professional, Care Home Environment, Caring Times, the Carer, Health investor, Care Home management, tomorrow’s care…