The team began with a detailed study of NHS employee data and regional trends that would help to build an understanding of how the campaign could be effectively designed.

WSA explored a series of creative concepts before the client settled on a photography led style that could be adapted to showcase their diverse workforce and career opportunities.

In order to achieve the reach and visibility needed to make an impact, the campaign ran across channels including radio, out of home, public transport, streaming, social media and search. The new campaign launched at a major local careers event along with a dedicated recruitment website.