WSA began with an in-depth study of the organisation. This included brand workshops and personal interviews with stakeholders from several audience groups to build a unified picture of how MK Community Foundation is perceived.

The next step took a number of hypothetical ideas and tested them before delivering a communications and brand strategy from the findings, centred fundamentally on “fairness” as a guiding principle.

WSA developed an updated look and feel for the organisation with a comprehensive house style, guiding on tone, language, photography, hierarchy and colour.

Within the project was a need for a decision on brand architecture for the property function of the charity. WSA worked through a creative process to deliver the new “Fairspace MK” brand which retains connection to the charity, but offers a much clearer proposition for property stakeholders.

The assets and guidance were compiled in an extensive guide to MKCF brand communications.