Hospital invests in campaign to attract people to Milton Keynes

Milton Keynes University Hospital (MKUH) is set to kickstart an ambitious new project to attract the best talent healthcare has to offer to live and work in Milton Keynes, by focusing on the many things the area and the organisation has to offer.

The hospital first opened its doors as Milton Keynes General Hospital in 1984 and was an integral part of rapid growth plans, servicing the health and medical needs of the fledgling MK population and quickly becoming one of the largest employers in the Buckinghamshire region. Now, almost 40 years later, Milton Keynes University Hospital has expanded to support a community that has more than doubled in size.

The latest annual NHS Staff Survey saw MKUH named as the top-scoring hospital to work for in the East of England and they scored the highest of all NHS trusts in the country for motivated staff. The results are recognition for the extensive work the hospital has done to offer its hard-working team a sector-leading benefits package as well as focusing on staff health and wellbeing and flexible working support.

In addition to improving working conditions for staff, MKUH has been rapidly improving its facilities and has often been at the forefront of introducing medical technologies to healthcare in Europe, including being the first in the continent to introduce certain robotic surgeries.

With a track record for working with local partners and business leaders, MKUH has chosen to work with WSA, The Communications Agency, a full-service marketing company based in Bletchley, to work on the campaign following a formal tender process. Together they will be engaging with local people to ensure the project truly reflects Milton Keynes.

Launched in 2005, WSA employs 30 local experts with skills in advertising, digital marketing, design, websites, events and public relations. The business recently won national recognition at The Firm Awards for its work with Elysium Healthcare, winning the category for the best development of an employer brand. Managing Director of WSA, Jerry Taylor, said,

“We are delighted to have been chosen to partner with Milton Keynes University Hospital and to work together on attracting fresh talent to this wonderful region. Anyone that lives here knows that Milton Keynes is not just concrete cows and roundabouts. It is a vibrant growth hub that fantastically balances technological innovation with sustainable and ecological principles. Milton Keynes University Hospital is one of the key pillars at the foundation of ongoing success in this region and we are immensely proud and excited to be part of the next step in their journey.”

On the decision to run a new attraction campaign focused on the Milton Keynes lifestyle, Professor Joe Harrison, Chief Executive of Milton Keynes University Hospital, said,

“Much like Milton Keynes itself, our hospital is growing. New buildings and infrastructure, such as the Maple Centre which is set to open its doors later this year, enable us to continue expanding our services for the benefit of our local community. Milton Keynes was built by forward-thinkers and we want to help attract even more brilliant people to our hospital and the wider region.

“Milton Keynes University Hospital is looking forward to working with local business WSA The Communications Agency, in our endeavour to collaboratively share and celebrate the many benefits of living and working in Milton Keynes.” 

Joe Cuffaro
Joe Cuffaro

Joe Cuffaro joined WSA Communications in 2014 as an Account Executive and has progressed to Head of PR & Marketing. Joe has a degree in Broadcast Journalism and a PR & Communications Digital Diploma from the PRCA. He has helped clients achieve regional, sector and national coverage in a wide variety of media; including news stories on all major BBC channels (TV, Radio and Online) and providing scripts for adverts broadcast on the likes of talkSPORT. Joe has written multiple successful award-entries and continues to assist clients with content for news, advertisements, recruitment, marketing collateral and more. Despite the warnings, his dream holiday destination remains either Jurassic Park or Itchy & Scratchy Land.

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