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WSA - The Communications Agency WSA - The Communications Agency

Digital Marketing

A universal language.
We speak it fluently.

We’re all about value. We have a proven track record of using data and insight to help companies unlock their full digital marketing potential. Our diverse and specialist teams deliver impactful and engaging campaigns to all audiences.

We like to take care of everything but can provide support for individual areas if that’s what you need. All solutions compliment your wider communications strategy and come fully integrated with support from our in-house creative, marketing and content teams.

Facebook logo illustration

Social media management

Whether its Facebook, Twitter, or Linkedin – we understand different platforms and where best to schedule your original content.  Our ‘always on’ approach reinforces branding, drives engagement and is bespoke to your key objectives. This is backed up by accountable and measurable reporting metrics, designed to analyse success and optimise ongoing performance.

Example of Facebook account managed by WSA

SEO

For content to be shared, it first needs to be found. As a Google Partner agency, we keep you at the forefront of search engine optimisation. We provide detailed audits and discover the keywords needed to turn something good into something great. We are expert in link building and apply up to date knowledge of ranking factors, such as voice search and Google Bert, to all content marketing and digital PR requirements.

Notebook with the word SEO doodled in the middle of a page of notes

Digital advertising

We have produced attention grabbing adverts for two decades across all channels and mediums. Our promotional advertisements consider how to capture a desired audience, drive them to you and convert them into a consumer. We are expert in all aspects of online conversion and can advise on best practice remarketing techniques, shopping ads, display network advertising and more.

Example Facebook post created by WSA advertising a Sixth Form open event

PPC

Pay-per-click plays an integral role in social media advertising, so we use data driven analysis to distinguish what’s essential for your sales and enquiry objectives. Our knowledge of programmatic and behavioural advertising, keywords and Google Adwords ensures your budget represents value for money in every paid social media or Google ads campaign. All activity is justified using insightful bid management tools, then adapted flexibly to match ongoing tracking information, ensuring optimum performance and maximum ROI.

Results from a successful PPC campaign

Email marketing

E-marketing remains an incredibly powerful tool for data capture and inbound lead generation. The ability to directly speak to audiences, with full control over content, should never be underestimated. Our html marketing strategists devise the images, design and layout needed to boost content performance and increase your click through rates.

Example email marketing campaign created by WSA advertising a training programme

Blogging

Successful inbound marketing methods rely on great content, which is why our copywriters are all experienced blog writers. We help raise awareness by producing and scheduling relevant and consistent blogs, designed to build a following and gain access to prospective loyal customers and new brand ambassadors. By adopting the right tone of voice and positioning you as an authority, we will help you stand out from the crowd.

A mock up of a blog written by WSA on an iMac

Other services

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