WSA delivered a visual theme that accommodated a large number of participants and was adapted to multiple media channels.

Distributing the message across the tube, radio, Metro & Evening standard alongside paid social, search, display, YouTube and Spotify the campaign was designed with multiple ad groups to achieve huge reach and strong conversion rates – all centred on a purpose built campaign website.

Setting up a detailed conversion tracking plan, the campaign relied upon capturing in depth performance data ready to be presented.