To create marketing material for print advertising, print, exhibition stands and online advertising.
A fun campaign created around the theme of the everyday heroism of healthcare professionals. Using the recognisable shadow of a cape on images of real staff to make the staff into heroes, the campaign ran across trade journals, websites and exhibitions, with artwork including print design, leaflets, posters, animated advertising and some life sized, heroic cut outs!
1000+ nominations were achieved for #Healthcareheroes and internally over 500 greeting cards and joining bonus offers were signed off. An internal poll ran by the client found that 89% of employees said they ‘loved’ the campaign.