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WSA - The Communications Agency WSA - The Communications Agency

The Perfumery at Lymington

Website build

Overview

The Perfumery at Lymington required an online retailing solution to support their store. The aim was a clean visual style which allowed precedence to be afforded to the brands that are stocked.

Web presence would be of particular importance during COVID-19, with the client juggling all of the demands of a new business. A no-fuss solution would showcase the outstanding range of luxury products and premium brands across skincare, home and beauty. A minimal and simplistic design that could sync directly with an in-store EPOS system was also essential.

The process

WSA proposed a scalable Shopify website using EPOS Now product data and an adapted e-commerce theme, creating a distinct brand identity that gave precedence to the range of brands.

Delivery involved capturing as much data from the EPOS system as possible, then scrutinising, refining and categorising this before handing over a site with hundreds of manually reviewed products. Sourcing stock information and marketing collateral, we focused on high quality information to reflect the physical store.

Launched before Christmas, we delivered a social media campaign on seasonal products as well as best sellers to help drive sales.

I have had the privilege of working with WSA to build my website, I was so impressed with my process start to finish and the relationship I built with Austin from the team. They really tried hard to understand my business and also design me a beautiful site. I would highly recommend WSA and a huge shout out to Austin.

The outcome

With user friendly features such as reviews, offers and newsletter subscriptions, the site is now handed over as a platform for continued growth. The project returned 100%+ ROI in online revenue after 4 months with an exciting future for this independent retailer as more brands become available, repeat custom increases and online awareness increases.

Other work

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