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Laura Farnsworth

Why our new PR and Marketing Apprentice is a busy Bea!

What attracted you to join WSA?

My journey to WSA first started when I was trawling the internet for the perfect apprenticeship. Admittedly, I was probably too fussy for my own good, but I was adamant that I wanted to find an opportunity that meant I could absorb the world of PR and Marketing through the guidance of a successful business. From my first interview and meeting with the team, I knew the professionalism and wisdom they offered as a collective meant that WSA would be the best place for me to test the waters of PR. The communal open office naturally invited me to mingle and get to know all the faces I’ll be working with; I’m really enjoying it so far.

How have your first few weeks at WSA been?

My first few weeks have flown by and I’ve loved it. Thanks to everyone at WSA, I’ve learned a ton, met amazing people and jumped into a new job, excited for the next chapter.

When you’re new to an office, people will not always put the work they’re doing on hold to show you around, until you find your footing. However, I can honestly say that everyone at WSA has taken the time to guide me through my first few weeks and supported me in learning about each area of the company, whilst balancing mountains of work. The PR and Marketing team gave me such a warm welcome, my transition felt very smooth and this helped me feel settled in.

What projects have you been involved in since you started?

Since joining, I’ve got to cut my teeth in the world of PR and Marketing and was thrown into challenges to learn the ropes. Since my first day I’ve been busy assisting the individuals who work on the blog, sitting in on meetings to learn about clients, scouring the web to gain further knowledge about their industries and generally getting to know everyone’s names and faces.

What’s your favourite marketing campaign of this year?

2019 has presented many innovative PR and Marketing campaigns but the one that resonated with me the most was the record-breaking Instagram egg, which became an ambassador for a mental health initiative. Earlier this year, the notorious egg shocked the world by becoming the most liked post on Instagram. Reaching over 52 million likes, it even knocked Kylie Jenner off the top spot. As the sequence of posts continued, the egg began showing cracks; appearing more brittle and fragile with every upload. People began to speculate that the egg was a metaphor and part of a larger marketing ploy. In the final post, the egg appeared animated and with a story to tell. It was revealed that the ‘world_record_egg’ was in fact part of a mental health initiative demonstrating the crushing negative effects social media can have. The purpose of the posts was to encourage people with similar struggles to reach out and seek help.

What makes you laugh out loud?

I’ll gladly put my hands up and admit I’m a self-diagnosed Friends addict. If I was stranded on a desert island and I could choose anything in the world to help me survive, it would be my Friends box set without a doubt. My go-to “PIVOT” episode never fails to put me in stitches of uncontrollable laughter!

Finally, what goals would you like to achieve in the next 12 months?

12 months down the line I will be well into my apprenticeship with just 6 months to go. I hope to be on track for a successful end goal at college and be smashing any challenges at work too. By then I hope to be an established member of the team, be settled in and fulfilling the WSA ethos every day.

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