News

The WSA Review of 2019

Introduction For all of us here at WSA, 2019 has been a busy year! With over 120,000 emails sent out, 30,000 cups of tea and coffee consumed and 1,000 biscuits (although probably more!) eaten over the last year, it has certainly been an exciting year of growth and prosperity at the agency. Staff Promotions This… View Article

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Author: Laura Farnsworth

PR Marketing Trends to Watch Out for in 2020

We are facing exciting times in PR, with new developments constantly on the horizon. As we venture into this new period, we need to diversify to take full advantage of the PR trends 2020 will offer. As you’ll see in this post, developments such as voice search optimisation and brand transparency has been widely embraced… View Article

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Author: Admin

Getting to grips with Tiktok

In the UK alone, there are currently 45 million active social media users. Funny videos and ‘memes’ are a huge community and interest for many users and appeal to a wide audience range. The birth of Vine in 2012 led to the boom in short 6-second video clips, providing entertainment and the rise of stars… View Article

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Author: Molly McCarthy

Advertorial or Editorial? Know the difference for successful PR!

When it comes to editorial and advertorial, both mediums can be excellent marketing tools, but it’s important to be able to differentiate between them. Think of advertorial as simplistically as possible. It’s a promotional advert, written by a company or individual who is paying for that advertising space or slot. This approach is not always… View Article

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Author: Molly McCarthy