News

Advertorial or Editorial? Know the difference for successful PR!

When it comes to editorial and advertorial, both mediums can be excellent marketing tools, but it’s important to be able to differentiate between them. Think of advertorial as simplistically as possible. It’s a promotional advert, written by a company or individual who is paying for that advertising space or slot. This approach is not always… View Article

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Author: Molly McCarthy

CEO Sleepout raises incredible £78,000!

WSA are delighted to announce that the recent CEO Sleepout in Milton Keynes has successfully raised £78,000. Our Managing Director, Jerry Taylor and fellow local business fundraisers spent a night under the stars at Stadium MK this month as part of the initiative organised by the charity CEO Sleepout, in partnership with YMCA MK and… View Article

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Author: Molly McCarthy

Targeting the right audience in a PPC campaign.

As part of the WSA Digital service, we work with our clients to create bespoke PPC campaigns and help them reach their desired objectives. The main benefit of PPC campaigns is the immediate impact they can have. It is a relatively quick method to acquire new audiences in comparison to other organic methods. There is… View Article

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Author: Laura Farnsworth

WSA support YMCA Milton Keynes as official charity partner

WSA is pleased to announce that we have selected YMCA Milton Keynes as our new corporate charity partner for 2020. YMCA Milton Keynes provide affordable social housing and help for homeless young people in Milton Keynes and surrounding areas. Established in 1981, the charity has helped over 10,000 young people with accommodation, support and wellbeing… View Article

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Author: Laura Farnsworth