News

WSA is pleased to announce the launch of the new website for SAPHNA.

After the success of the Compass Group website, the School and Public Health Nurses Association (SAPHNA) approached us to revolutionise the way they engage with their members online. The aim was to switch their business model from free to paid, with an emphasis on value, community and social responsibility. Our initial kick-off meeting was arranged… View Article

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Author: Martin Hooper

What Generation Alpha wants from your business

Generation Alpha, also known as the “tech-savvy children of millennials,” are defined as people born between 2010-2025. Mark McCrindle, a generational researcher, devised the term and identified that 2.8 million Gen Alphas are being born each week into the digital decade populated by gadgets and YouTubers. Retail giants, like Amazon, have proven that they are… View Article

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Author: Molly McCarthy

Top 3 digital trends to help improve your presence online for 2020

With 2019 now behind us, 2020 is a fresh start for brands to identify digital marketing trends that will futureproof their business. Here are 3 key digital trends that will help improve your presence online right now. Hello, how can I help you? Chatbots are available for interacting with website users quickly and naturally, answering… View Article

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Author: Molly McCarthy