News

Getting to grips with Tiktok

In the UK alone, there are currently 45 million active social media users. Funny videos and ‘memes’ are a huge community and interest for many users and appeal to a wide audience range. The birth of Vine in 2012 led to the boom in short 6-second video clips, providing entertainment and the rise of stars… View Article

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Author: Molly McCarthy

Advertorial or Editorial? Know the difference for successful PR!

When it comes to editorial and advertorial, both mediums can be excellent marketing tools, but it’s important to be able to differentiate between them. Think of advertorial as simplistically as possible. It’s a promotional advert, written by a company or individual who is paying for that advertising space or slot. This approach is not always… View Article

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Author: Molly McCarthy

CEO Sleepout raises incredible £78,000!

WSA are delighted to announce that the recent CEO Sleepout in Milton Keynes has successfully raised £78,000. Our Managing Director, Jerry Taylor and fellow local business fundraisers spent a night under the stars at Stadium MK this month as part of the initiative organised by the charity CEO Sleepout, in partnership with YMCA MK and… View Article

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Author: Molly McCarthy

Targeting the right audience in a PPC campaign.

As part of the WSA Digital service, we work with our clients to create bespoke PPC campaigns and help them reach their desired objectives. The main benefit of PPC campaigns is the immediate impact they can have. It is a relatively quick method to acquire new audiences in comparison to other organic methods. There is… View Article

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Author: Laura Farnsworth