Case Study

Ursuline Academy Ilford – Social Media Marketing

Brief

To increase overall activity and engagement for Ursuline Academy Ilford via their Facebook and Twitter channels.

Response

A channel management plan and schedule was established for Facebook and Twitter to increase positive posts about the school community and include conversational posts about wider topics including educational and religious news. Content is created in conjunction with Ursuline Academy Ilford to cover relevant themes and embody the tone and voice of school life.

Result

• 38,977 organic Twitter impressions from October 2017 to January 2018
• 960 total Twitter engagements and 197% increase in Twitter followers
• 134,161 organic Facebook impressions from October 2017 to January 2018
• 1,220 total Facebook engagements and 32% increase in Facebook page fans

social media marketing service

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