Case Study

tesa – Exhibition Stand

Brief

To design and produce tesa’s exhibition stand at the National Painting & Decorating Show 2018. tesa has exhibited for the last 11 years and the agency has created 10 of the previous stands.

The brief was to create an eye-catching design to showcase the tesa range of masking and adhesive tapes to highlight the products’ capabilities, attract new customers and promote the new Easy Cover Precision® range launched earlier in the year.

Response

In order to create a stand that stood out from the competition and attract visitors, the Design Team constructed three giant sized 3D rolls of tape from MDF with built-in LED lighting. A tape dispenser was also designed and produced which visitors could interact with and trial the different tapes.

The agency’s Project Management and Studio Teams completed the project in just five months, from brief to build.

Result

“As always, the WSA Team provided us with an excellent platform to showcase our products. This is a key event in the industry calendar and provides us with a fantastic chance to update loyal fans of tesa masking tape, as well as speak to people who are not currently aware of our full range of capabilities.”

Donna Smith, tesa Trade Marketing Manager

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