tesa – Branding

Brief

To generate media coverage for tesacohesion customer care programme and its four guiding principles – People, Processes, Products and Performance.

Response

Ongoing media relations campaign across trade, business, local press and key vertical sectors (architecture, design, building supply, construction and signage, transport and logistics, furniture, printing and packaging) comprising the following materials:
• Industry opinion pieces
• New product launch releases
• Technical articles
• Product range releases
• Corporate releases

Result

tesacohesion represented a key focus in the PR programme and was referred to in more than 75% of press releases issued in a single year.
At the end of that year, the agency had generated 3,784 column centimetres, equating to over 50 full pages of coverage.