Case Study

tesa – Brand Development

Brief

To extend the marketing communications package for a brand launch into a face-to-face proposition.

Response

The agency created the ‘tesa® Lift & Reseal’ brand for tesa and supported the launch with a number of industry event appearances, PR, advertising, a web microsite and a series of videos. The case study shows the stand at the Packaging Innovation show, which was created using low cost shell scheme infill panels.

Result

tesa® Lift & Reseal is now in use around the world with major retailers and brand owners specifying the system on a wide range of products and pack sizes, from small, high value snacks to economy budget products.

product brand development

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