Case Study

MK Rock School – Facebook Video Advertising

Brief

To create a Facebook and Instagram advert for a video of their end of year concert and promote their current deals in place for interested newcomers. This was to attract parents in Milton Keynes and the surrounding area to get their children involved within learning musical instruments through the client’s services.

Response

Capturing the spirit of MK Rock School, WSA integrated a client-supplied video of the latest Rock Band performance showcase and photos of band members into a carousel advert for Facebook and Instagram. A call to action was attached to the video straight to the sign-up page, along with the information on the current deals for newcomers stated in the advert too. The video was a fantastic leading point for the advertisement on both platforms as it was 1 minute long, so fitted the Instagram time-frame and wasn’t too long that potential customers would lose interest.

Result

The outcome exceeded expectations. Within a tight budget and a short timeframe, the social media advertising created considerable interest and exposure. Delivering over 18,000 impressions to 7,000 unique users, the target sign-up page has been complete 14 times; resulting in a very happy client.

“They’ve done a great job… thank you!!!”

“This could mark a real turning point in our fortunes, we could potentially end up with a full house by the end of year!”

Social media video advertising
social media marketing music

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