Case Study

London Fees Assistance Consortium

Brief

LFAC required a new campaign to drive as many parents as possible to the consortium’s website, where they could click straight through to any one of 22 listed schools and find out more details about fee assistance, bursaries and scholarships. The consortium sought an improvement on previously run campaigns and a range of platforms to be used, such as out of home advertising, press advertising and digital adverts.

Response

WSA developed a multi-faceted campaign playing on the ‘Mind the Gap’ signs present on London Underground platforms amongst other new and eye-catching ideas.

Result

Please read through the flip book below to see the full details and results of the campaign.

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