Gratnells – PR

Brief

To secure press coverage in key print media, promoting Gratnells' expanding product range across sector media.

Response

The agency implemented an aggressive PR campaign, targeting print, broadcast and digital media with a combination of press releases, case studies, opinion pieces and advertorials.

Result

Extensive coverage was achieved across a broad spectrum of business, national, regional and local media. In addition, the agency has expanded the reach of Gratnells to other industries outside the traditional education media, to include health, veterinary, exhibitions and events sectors.

Year on year, coverage has increased by an average of 150% and the company now commands a key position as an innovative supplier of storage solutions and an authoritative source of information on how to improve the learning environment.