Case Study

Gayhurst School – Facebook Advertising

Brief

To raise awareness of Gayhurst School Open Mornings and Stay and Play Nursery sessions to parents with young children in the Gerrards Cross area.

Response

A series of Facebook ad campaigns were devised with the strapline ‘The adventure starts here’, highlighting the start of a child’s journey with Gayhurst School and the commitment to developing children for futures beyond educations. All adverts took users to a unique landing page on the Gayhurst School website where parents could find out more information about Gayhurst School with the ability to book a place on an Open Day or Stay and Play session.

Result

o A combined total of 623,466 ad impressions
received over 4 separate campaigns
o 196,075 users reached
o 3,544 unique visits to the Gayhurst School website

“As an independent school, residing in a highly competitive area, WSA have taken some of the hard work out of keeping ahead of the game. All the staff we have worked with have been helpful, efficient and most
of all, patient. They have handled our advertisement design and booking, social media campaigns and design/print requirements and have a huge understanding of the needs of a school, and, more importantly, the needs of OUR school!”
– Gayhurst School

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