Dentsply Sirona – Catalogue Design
Dentsply Sirona is the world’s largest manufacturer of professional dental solutions. Following a company buyout in 2016, the Company needed to update and rebrand its existing dental catalogue, which is heavily used by the Sales Teams as promotional material and needed to be completed in time for a national conference.
WSA met with the Dentsply Sirona Team to explain the step-by-step process and different stages of the project. Producing the artwork involved creating new page layouts and designs incorporating recent rebranding, as well as an increase of pages consisting of new products and categories. An e-catalogue PDF was also supplied for website use. From initial client briefing to print, the project was turned around in 4 months.
The project covered a dynamic and evolving product range and many elements were added or dis-continued throughout the process, which provided challenges in terms of page layout and pagination. Ultimately a successful, accurate and professional catalogue was produced within the tight time frame required.
“Thanks a lot Vicki and the WSA Team, it has been a very efficient and well managed project.”
Brand Marketing Manager UK & Ireland
Preventive, Restorative and Endodontics
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