Case Study

Clamcleat

Brief

With an impressive high profile in nautical rope handling across UK, Europe and the Americas, the client needed to bring the existing website up to date, with main emphasis on displaying the versatility of its products.

Response

The agency produced a bespoke Magento based site supporting an enquiry-driven sales process, including a dynamic product selector providing supplier details based on product availability and user location. The project involved a detailed process of migrating product data from an outdated database and setting up a customised series of product attributes and categories to organise the product range sympathetically for different user groups.

Result

Since the launch of the updated website, the company has seen a marked increase in sales enquiries and continues to enjoy its prominent position in its sector. Positive feedback from key clients at international trade shows has followed, with improved user experience and ease of navigation highlighted as key positives from the website rebuild.

“I thought you might like to know we had a lot of compliments from customers from around the world. People like the website and said that it is good and easy to understand”.

responsive e-commerce websites
e-commerce web development
magento website design

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