Barchester Healthcare – Employer Brand
The client identified the need to consolidate their brand assets and the agency was tasked with creating concepts for an employer identity, managing a schedule of multi-platform advertising and establishing a strong organically-driven social media presence.
With the employer identity approved, the next stage was to manage a busy advertising campaign and develop a social media schedule that would produce results.
Following the launch of the marketing activities, the client has seen substantial growth and engagement through managing three channels with a daily content schedule, publishing/monitoring/adjusting regular activity, audience profiles and measurement.
In the first 10 months after launch, social media results were:
• 1.68 million+ social impressions
• 13.4% social follower increase
• 17,597 social engagements
“…thanks to everyone who has been involved in the Barchester Recruitment brand project…”
“…head office in London today were absolutely delighted with the concept...”
“…pleased to have been referred to such a professional and capable agency…”
“Thank you again – really great start.”
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